The Genoa Boat Show, organized by Confindustria Nautica, celebrated its 60th edition in 2020. The Genoa Boat Show, the largest in the Mediterranean, is the most representative event of the excellence of Made in Italy. Reference point of pleasure boating for the international market, it is spread over 200 thousand square meters of open space between land and water. An unmissable event for exhibitors, the public and professionals who, also in 2021, represented the cornerstone of boating. Starting from 2018, the Genoa Boat Show has developed a new format: a multi-specialist show, an event that is the container of 4 Salons, absolutely complementary and, at the same time, characterized by their own identity: not division, but openness, an extension of the strength of the Nautical Show of Genoa, or that of a transversal event, with deep verticalities that define a 1 to 1 identity relationship with each individual operator and visitor. The offer is divided into a TechTrade show dedicated to components and accessories, a Sailing World, a Boat Discovery, a Yacht and Superyacht area and the Sea Living Area. A Boat Show that, like the sea, is always on the move to always welcome the whole world of pleasure boating in a special way that gathers for six days in Genoa. Also, on the occasion of the 61st Boat Show, ICE Agenzia supported the event by implementing the Made in Italy Promotion Plan of the Ministry of Foreign Affairs and International Cooperation. Among the main projects carried out with the support of the ICE Agency: The foreign communication campaign of the Boat Show, with a massive presence in the most important foreign magazines in the sector; the incoming project which saw the presence of over 60 journalists and foreign buyers from 18 countries at the event; the Start-up project, which saw the participation at the 61st Boat Show, of a large and qualified selection of innovative start-ups in the sector, in the dedicated area at the Blue Pavilion.